UNESCO World Literacy Day, Sunday, 8 September 2013
Marcibányi Tér, Budapest
BACKGROUND
Alternative Secondary School of Economics Foundation with the help of Marczi Community Space and Reading Clinic have an ongoing series of programmes to publicize reading and literacy, the
love of books. Now they decided to organize a major event.
The aim is: promoting reading as THE key competence, as
the tool to a succesful later career which is also an ample source of joy and
fun.
The event is:
World Literacy Day, Sunday 8th September 2013
Building blocks of the programme, the invited
participants, precise definition of local goals are decided through an ongoing
consultation with Hungarian National Commission
for UNESCO. The obvious goal is forcefully communicating
UNESCO’s fundamental
message:
EDUCATION FOR ALL!
Program list is steadily getting enriched by joining more
new participants and events.
OUR APPROACH
Message of Hungarian World Literacy Day 2013 is:
„It is good to read. Reading well
is joy.
Participants and organising partners' mission is to help with attaining the capability to pleasurable reading. This
family day at Marczibányi Community Space aims at this goal through deepening
friendship of kids, parents and grandparents with books, reading and literacy.
This message of ours will be conveyed through the
following conceptual approach:
- Highliting BOOK as the classical medium of literacy.
- Exhibiting books of the past and of future
- Experiencing digital reading, hands-on ebook reader experiences
- Discover ways to reading: activities, toys, crafts related to books and lettering
- Experiencing the joy and fun of reading
- Read, wherewer you are: Public inauguration and mass use of a book exchange spot
TACTICAL STEPS TO TAKE
We have placed all the elements of the planned programme to online surfaces, such as
a Facebook World Literacy Day event, and uploaded YouTube videos. There will
be, announced e.g.:
- A child photo contest: „Me and my books”, „My favorite book in one picture.
- A school-based project: „Load up a pic about a Reading Class!”
- Announcements of book exchange programmes, promoting ways to join existing ones
In the weeks near to the event school links will be
broadened, announcing the Literacy Day in schools, enlivening the flow of
school related pics. The major stress of messages about love of books will be
kept on love of reading.
- Targeted announcement of the programme will happen through online media, through link exchanges, mutual content share, involvement of bloggers.
- To keep costs low
- we start with setting up a Facebook event and keep up interest by uploading fresh, relevant and attractive content.
- Joining to he event will be supported by active link exchange.
Attaching a webpage of supporters and fans has the aim to
grow and activize online communities, such as:
- Setting up new private reading circles, introducing ones already in operation
- Giveaway opportunities of books and even libraries (including charity) in cooperation with public libraries, schools
- Publishing personal accounts of reading experiences, reading journals
- Book presentations
- Author readings
- Dedicating by american authors,
These messages will all flow together in the event’s day
with a continuous, colorful set of programmes of exhibitions, readings, an
array of book-related activities, kids activities throughout the spaces of Marczi Community Space.
PARTNERING OFFERS
Targeted involvement of bloggers:
Based on
an audit of blogs we approach lifestile, culture, or other bloggers worth of
cooperation with and mutually publish and promote targeted contents. A first example is:
Publishers,
libraries, bookshops
- Móra könyvkiadó – child literature
- Library and Museum of Pedagogy: Exhibition of old primary schoolbooks and of formerly banned child literature
- National Institute of Pedagogy
- Institute of Education Research and Development
- District Public Libraries, like the District II. Central Library (child programmes, book giveaway)
- Central Statistic Library
Web
related cooperation, joint publicity:
- www.unesco.hu main partner and program coordinator wordwide
- www.marczi.hu place fot the events
- www.egyszervolt.hu (THE major child cultural portal)
- www.napocska.hu (early literacy website, animated folktales)
- www.mesekavics.hu (family-targeted playful storytelling)
- www.mora.hu child publishing house
- www.fulbright.hu
- www.hunra.hu
- www.massolit.hu
Company
cooperation, product shows
- XMS Apple Hungarian branch, Premium reseller
- Fulbright program
Childrens
activities and programmes
- Ms Zsuzsa PILLINGER, kids fun hours about books and letters
- Ms Eszter KOPOR kids playful reading activities, face painting
- Ms Eszter Bauer „Treasure hunt” kids activity
- Bookbinding workshop, kids activity
- Ágnes Telegdy with Barnabás bear adventures
- Víg Balázs as the writer of kids books with interactive tale telling stories
- Mariann Prakter activity with books
Lectures,
presentations
- Ms Lívia SZENTMARTONI (Univ. Professor, Head of Konfucius Institute, Univ. Szeged): Chinese symbols and letters in 30 minutes
- Mrs Ilona KISS PhD: Why should you know works of Ulickaja? Russian Literature
- Ms Petra ACZÉL, Professor, Corvinus University: Literacy issues in Hungary
- Mr. István CSERNE, MD, psychotherapist: Struggling readers
- Daniel Nyikos Fulbright student about Creative Writing
- Dr. Tibor Csík head of Library and Museum of Pedagogy
- Andrea PÁsztor Csörgei: How books help in the process of fancy reading
- Dr. János Győri chairman of Hungarian Reading Association
- Dr. Zsuzsanna Horváth
And many others, hungarian and american authors, such as Matt Henderson Ellis american Writer and Alexander Stemp english writer and gardener to present and dedicate their newly published book in Hungary.
The lists of partners, participants are growing day by day
Budapest,
2013 1th September
